Joshua runs a busy parenting blog (both traffic and the epitome of his typical visitor!) I stepped in to ghostwrite some fresh and applicable content.
The subjects were familiar on a personal level, so researching and presenting parenting blogs was second nature. He already had established outlines and format. I immersed myself in the projects, comparing and contrasting products and features, keeping SEO front of mind while writing in conversational, flowing explanations.
The blog is now consistently a top hit for a plethora of baby and child rearing questions.